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Ideas, notes, and lessons.

Short essays from working alongside local businesses. Practical thinking, not thought leadership.

Published

Local SEO for Small Businesses: A Practical Guide

Google Business Profile, local citations, reviews, and on-page basics — the whole Local SEO playbook, without the jargon.

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On the way

  • The Hidden Cost of Losing Repeat CustomersComing soon
  • Why Reviews Matter More Than AdvertisingComing soon
  • AI Doesn't Replace RelationshipsComing soon
  • Preparing Your Business for the Next GenerationComing soon
  • What I Learned from Burney SepticComing soon